A selection of projects done between 2023-2024

A ‘future-proof' concept store proposal imagining tech-powered customization options, interactive gamified experiences and localized hospitality elements.

MAISON MARGIELA CONCEPT STORE PROPOSAL

A social media campaign spotlighting an eveningwear collection presented during Dubai Fashion Week which increased engagement by 190%.

DUBAI FASHION WEEK INSTAGRAM CAMPAIGN

A strategic business opportunity for Hermès aiming to maximize sales from its e-commerce channel through the introduction of entry-priced heritage-linked clutches.

HERMES SIX MONTH PLAN

Celebrating the artisanal excellence of premium brand Okhtein, pre-production storyboarding, on-site direction and post-production editing facilitated a shoot and campaign set in a 16th century villa on Cairo’s historic Al Moez Street.

MOCK ADVERTISEMENT

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