MaxMara Mock Fashion Film
Promoting a Gen-Z targeted proposed sub-brand of Italian label MaxMara, a trend-forward fashion film was planned and shot. To supplement the promotional film, marketing and branding mockups were developed to offer a comprehensive vision of the vibrant, maximalist sub-brand.
‘Maximalist Anemoia’
Pre-production trend-research, storyboarding, model-scouting, styling and scheduling facilitated the production of a 60 second mock fashion film with a concept leveraging nostalgia marketing and Gen Z’s valuing of self-expression.