Fragrance Product Brief
While exploring the hallmarks of successful fragrance product development in a fragrance marketing and management class, I produced a new fragrance product brief proposing a new eau de parfum and scented paper incense for niche perfume house ‘Memo Paris’, capitalizing on the rise of artisanal fragrances and in collaboration with a leading cultural institution. A process of producing and iterating scent trials using fragrant essences during hands-on workshops allowed me to craft a multi-layered, woody-oriental fragrance inspired by the Ancient Egyptian incense ‘kyphi’. View a condensed process book of my inspiration and product brief below.